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June 28, 2022
NFL

The Eagles have a new wordmark and it doesn’t seem to be very popular

A “dead zone” for all things Philadelphia Eagles and NFL news, you say? Nonsense! The Birds gave people something to talk about on Thursday by announcing a new wordmark.

Wordmark is in bold there because the team wants you to realize this is not a new logo. The Eagles head itself is still the primary logo.

So the actual change is that the following image is no longer their wordmark:

And the one below (and above this article) is the new look:

Can’t say I outright hate it. But it seems like more of a downgrade than an upgrade to me.

If social media reaction is any accurate gauge, I’m not alone in not really digging this change. It’s a little confusing because no one was really calling for a new wordmark. I can only speak for myself but I liked the wing elements of the old one. The new one is a little too modern for my taste.

On that note, I liked the following illustration of the Eagles’ even older wordmark with the new one. A comparison of some old Philly rowhomes to a gentrified building:

The new one is more sleek but lacks character. Some have said it reminds them of the Detroit Lions’ wordmark:

The Eagles have had a really good offseason for the most part but this change for the worse doesn’t fit with that theme.

What say you?

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Thumbs up or thumbs down for the Eagles’ new wordmark?

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