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June 28, 2022

The Eagles have a new wordmark and it doesn’t seem to be very popular

A “dead zone” for all things Philadelphia Eagles and NFL news, you say? Nonsense! The Birds gave people something to talk about on Thursday by announcing a new wordmark.

Wordmark is in bold there because the team wants you to realize this is not a new logo. The Eagles head itself is still the primary logo.

So the actual change is that the following image is no longer their wordmark:

And the one below (and above this article) is the new look:

Can’t say I outright hate it. But it seems like more of a downgrade than an upgrade to me.

If social media reaction is any accurate gauge, I’m not alone in not really digging this change. It’s a little confusing because no one was really calling for a new wordmark. I can only speak for myself but I liked the wing elements of the old one. The new one is a little too modern for my taste.

On that note, I liked the following illustration of the Eagles’ even older wordmark with the new one. A comparison of some old Philly rowhomes to a gentrified building:

The new one is more sleek but lacks character. Some have said it reminds them of the Detroit Lions’ wordmark:

The Eagles have had a really good offseason for the most part but this change for the worse doesn’t fit with that theme.

What say you?


Thumbs up or thumbs down for the Eagles’ new wordmark?

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