Tesco have been forced to apologise after a promotional stand offering shoppers the chance to meet England’s Lionesses was put on display at a Cardiff store.
Customers were shocked to see the large Lucozade signage, emblazoned with two photos of the Lionesses in a team huddle, placed front and centre of the store’s entrance at Western Avenue just weeks before Euro 2025.
The stand featured a large archway and offered shoppers the chance to ‘win and meet the Lionesses’, as well as the opportunity to take home a Lionesses jersey.
The UEFA Women’s Euros will get underway on July 2 in Switzerland and England and Wales will face off against each other after being drawn in the same group.
Outraged Welsh customers took to social media to voice their anger with the display.
One shopper described it as ‘deeply offensive’ and urged Tesco to ‘read the room’.
Tesco have apologised after this Lionesses promo stand was displayed in a Welsh store
The large signage offered Welsh shoppers the chance to ‘win and meet the Lionesses’
Wales have been drawn in the same Euro 2025 group as England and face them next month
‘I genuinely don’t understand how this happens. Surely someone somewhere would have thought it was a bad idea,’ they added.
‘Do you have these up in Scotland too?’
Another customer said it was ‘disgraceful’, saying: ‘Must be lovely for our Welsh women footballers, walking in Tesco and seeing the England women’s team.’
The chief executive of the Football Association of Wales, Noel Mooney, also shared his frustration with the gaffe, saying: ‘We are Cymru. Why is this in our capital?’
Tesco confirmed that it has since removed the display from the store and has wished both the Welsh and England sides luck for the tournament.
In a statement, they said the advertisement was ‘incorrectly’ put up.
‘Many of our colleagues and customers will be supporting their home nations in the tournament,’ the company added.