Man United were the most watched team in the Premier League last season – despite enduring their worst-ever campaign and a trend in declining viewing figures.
Sky Sports and TNT Sports both recorded drops in average viewing figures after two record-breaking seasons – with Sky down 10 per cent – according to The Times.
However, matches involving United – who are widely regarded as the most supported club in England – remained popular, defying the overall trend.
One broadcast industry insider suggested that part of the club’s enduring appeal last season may have been driven not just by loyal supporters, but also by rival fans tuning in to watch their struggles.
Despite the team’s disappointing form on the pitch, their ability to draw an audience highlights their ongoing commercial power and importance to broadcasters.
Last season saw United finish 15th in the Premier League and fall to a 1-0 defeat against Tottenham in the final of the Europa League.
Manchester United were the most watched team in the Premier League last season
TNT Sports and Sky Sports both saw a decline in Premier League viewing figures last season
The club faced mounting pressure both on and off the pitch, with injuries, inconsistent performances, and questions over the future of manager Erik ten Hag dominating headlines.
In response, United have already moved aggressively in the transfer market this summer.
The club this week agreed a £62.5million deal to sign Brazil international Matheus Cunha from Wolves, as part of a major squad overhaul aimed at reviving their fortunes.
The 25-year-old forward is expected to add much-needed energy and versatility to United’s attack, which struggled for goals throughout much of the campaign.
On Friday, the Brazilian, who netted 33 times in 92 appearances for Wolves, sat down for his first interview since completing the move and shed light on how Amorim helped persuade him into joining the Red Devils.
Speaking to the club website, Cunha said: ‘I have a lot of faith in him. I hope he succeeds in conquering the world like he did in Portugal.
‘I’m here to help the team and help him. All our discussions made my decision easier’.
Speaking further on the ‘dream’ move, he said: ‘Oh, it’s like, honestly, it’s hard to find the words to say about these moments.
A broadcast insider suggested rival fans are likely tuned in to watch Man United’s misery
‘Maybe outside, I think maybe my decision, they don’t understand. But when you have always dreamed to play here, it’s easier to pick this decision.
‘For me, no-one else is like United. Of course, I know it’s been a hard season for everyone. I think my decision shows what this club is for me, and what I believe this club can be.’
‘But, of course, it is, the most common phrase that you can say at this moment, is this is the dream come true.
‘I’m sure, honestly, It is hard to understand you are here already. But, yeah, a dream come true’.